David Meerman Scott delivered a keynote presentation at The NAMM Show on January 20, 2012 in Anaheim, CA.
The NAMM Show is one of the largest music product trade shows in the world, founded in 1901. This talk was geared to Business to Consumer (B2C) marketers.
Scott's interactive presentation to more than 1,200 audience members "Real-Time Marketing & PR" (based on his bestselling book with the same title) showed how to instantly engage your Market, connect with customers, and create products that grow your business now.
The presentation shows how to develop a marketing strategy to reach buyers through social media.